Kingsford Group made waves over the weekend, selling over 76% of the units at Chuan Park’s much-anticipated launch. The average price achieved was around $2,579 per square foot (psf), with units priced between $1.6 million and $4.3 million, depending on size and configuration.
Buyers showed particular interest in the two- and three-bedroom units, which made up 92% of all transactions. The four-bedroom units also saw impressive demand, with over 60% sold by Sunday. Singaporeans dominated the buyer profile, making up 93% of purchasers, while permanent residents and foreigners accounted for the remaining 7%.
Located near Lorong Chuan MRT Station and surrounded by popular estates like Serangoon Gardens, Chuan Park attracted a record-breaking 20,000 visitors during the preview period, with over 2,800 cheques collected as expressions of interest. Mark Yip, CEO of Huttons Asia, noted that this launch is the most anticipated private condominium development in the area in 14 years, drawing in high visitor traffic.
Ismail Gafoor, CEO of PropNex, attributed the project’s success to its attractive location and amenities. “Chuan Park checked all the boxes for mass-market buyers, offering accessibility to schools, MRT, and essential facilities,” he explained.
Kingsford’s quick sale momentum at Chuan Park adds to their track record of successful launches, marking it as the top-selling project of 2024. With demand still surging, experts anticipate that this strong interest will carry over to upcoming November launches across the city.
